Toby Royce

BIO

RECENT WORK:

In the last 5 years I have divided my career between motion graphics designing & editing for a wide variety of clients in the TV, corporate & advertising spheres, and live visual productions for events, clubs & music performances in some of the biggest venues across Australia & New Zealand.

As a Freelance Visual Generalist, my company Matrix Creative has seen me tasked to utilise a variety of visual softwares & methods to produce high quality visual communications for online & TV advertising promotions, live visual productions, graphic design & documentaries.

Some of the prominent corporate & TV clients of the last 5 years include Network Ten, Imagination, Neon Dynamo, McDonalds, Telstra & Toni&Guy, working at agencies both large & small scale including R/GA, Ogilvy, Emotive, VCCP, The Monkeys & Clemenger BBDO.

At the same time I have worked on live visuals clients including Merivale – Ivy Sydney, Fisher, Carl Cox & Eric Powell’s Mobile Disco, Integratd, HSU Events, T1000 Events, Electric Gardens, & Rodd Richards Presents.

Branching into 3d Graphic design & motion graphics, at every opportunity, I relish the challenge to deliver eye catching 2d & 3d based visual executions to raise the profile of my clients in the competitive marketplace.

Enjoying the challenge of problem solving, I am a quick thinker & do my best work under pressure.

ABOUT ME:

Beginning my career in the Australian TV & Advertising industry in 1995 as an on air tape operator at Network 10 Sydney, I have spent the last 30 years moving through many facets of post-production & broadcast design, creating visual communications for major clients.

My first vocation was offline editing. Working from 1996 till 2004  on a wide range of projects, including commercials, music videos, short films, documentaries, promos & series.

Notable projects were Two Channel 9 documentaries for Ray Martin: ‘The Last Anzac’ & ‘Bronte’s Story’. Also National Geographic channel’s series ‘Video Postcards Africa’ & their interstitial content piece ‘Get Out There’. 2002 saw me working as Assistant Editor on Season 4 of ‘Farscape’.

The following year after completing work on the Sunday eviction shows of ‘Big Brother Season 3’, I became the segment editor on the ‘2003 Aria Awards’ & had a short stint as an assistant editor on ‘Lord of the Rings – Return of the King’.

In the years from 2004 till 2009 I held the role of Senior Editor at Clemenger BBDO Sydney, & from 2009 to 2016 I moved up to Senior Online Editor.

While at  Clemenger BBDO I was involved in creating  commercials, peripheral advertising materials & content for numerous high profile clients including ‘Virgin’, ‘Hungry Jack’s’, ‘Smiths’, ‘Frucor’ & ‘Mitsubishi’.

From food retouching & broadcast design to award entries & animatic executions, thanks to my time in this fast paced environment I have developed a solid workflow in all areas of video post-production.

In 2013 I began my own creative agency: ‘Matrix Creative’, specialising in  corporate videos, commercials & online marketing materials for clients like ‘Cafe Del Mar’, ‘Toni & Guy’, ‘Outix’, ‘Atelier Creative Media’, ‘HSU Events’, ‘Central Station Records’, & ‘Genesis Industries’.

Matrix Creative was also responsible for producing the Audio / Visual content for major music events delivering premium visual experiences for audiences in many of the city’s nightclub venues as well as events at Sydney’s best known venues including the ‘Hordern Pavilion’, ‘Acer Arena’ & ‘Homebush Exhibition Halls. Producing live visual experiences for large scale crowds hit a huge scale at “Knockout Outdoor 2023” which catered to 50,000 patrons.

As Matrix Creative grew I continued live visual productions travelling to the USA on 2 occasions to do visuals for Insomniac events, I was the in house visuals operator for Marquee Sydney, Masif Saturdays at Space nightclub & more recently Above at the Ivy. Combining live music with a visual experience is my passion.